What is TikTok?
TikTok is a short video-sharing platform owned by ByteDance, a Chinese technology company. It was launched in September 2016 and had been growing rapidly ever since. Backed by Chinese investors, it has become one of the biggest social media platforms in the world.
The app allows users to create short videos using various digital filters and effects, which can then be shared with friends and family or on public platforms such as Instagram and YouTube. The videos can be as short as 15 seconds, although most are longer than this. Users can also add music to their videos before posting them so they don’t have to use their voices.
Why is TikTok popular?
The main reason why TikTok has become so popular over the last few years is that it allows users to express themselves creatively without having to worry about what other people think about them (or how long their video is). People who are shy or self-conscious about their appearance often find it easier to express themselves through memes or stories rather than talking directly to someone face-to-face, so this form of social media appeals strongly to them.
Reasons why TikTok is becoming the best platform to be hired
Here are some reasons why TikTok is becoming the best platform to get hired:
- It’s a visual platform
TikTok is a visual platform, so almost every post is accompanied by images or videos. This makes it easier for recruiters to see what candidates are capable of doing when it comes to creating quality content. There are many different types of content on TikTok — from landscapes to fashion — and this variety allows recruiters to find exactly what they need for their campaigns or jobs.
- It’s easy to use
TikTok was designed specifically with mobile in mind, so it works beautifully on smartphones. This makes it easy for candidates with little experience in video editing or photography to create professional-looking videos without spending hours learning how to use complicated software like Final Cut Pro or Photoshop Express.
- It’s visual and easy to navigate
TikTok is all about creating content in video form. Your videos can be anywhere from 15 seconds long to just over a minute if you want them longer. The app’s easy-to-navigate interface makes it very simple to upload your videos onto the platform and share them with others. A lot of other social media apps have added video capabilities recently, but none of them has been able to replicate TikTok’s ease of use and intuitive design.
- It takes less time than other platforms
With tiktok being a mobile app, it’s much easier for users to get on the app whenever they are free. This means there is no need for employers or job seekers to be online at specific times of the day for their jobs or interviews. Instead, this allows both parties to work around their own schedules and make sure they get what they want from the platform.
- The community is engaged with the content on the app
TikTok has a particularly loyal and engaged audience who love posting and watching content on the app. This means that companies can reach their target audience for free, with little effort required. TikTok’s high engagement rate also makes it an ideal place to advertise products or services to consumers who may not be actively looking for them – they need to be exposed to your brand once.
- It’s easy to get started
To get started with TikTok, you only need a smartphone and an internet connection. All you have to do is download the app from Google Play Store or Apple App Store, create your profile and start posting video clips. You can also use our custom integration feature to embed your website or social media feed into your video clips. This will help you drive more traffic back to your website/social account when people click on any links that appear in your videos.
The simplicity of the platform means that anyone can create and post videos without much prior experience or technical know-how – anyone can do it. There are no barriers or restrictions when posting content onto TikTok, so you can upload anything from short clips of yourself dancing, singing or lip-synching to longer videos featuring interviews or behind-the-scenes clips from events or trips abroad. The possibilities are endless.
- It attracts young people.
TikTok has gained popularity among young people, who are attracted to its unique features such as short videos, lip-syncing, and filters that allow them to express themselves in new ways through their smartphone cameras. The app also allows users to create profiles with their personal information, making them feel more like real people than other apps do. This makes TikTok an excellent platform to reach out to consumers who are not yet reached by traditional advertising methods like TV commercials or billboards.
- A huge database of users
TikTok has over 500 million users, and it keeps on increasing day by day. The app offers a wide range of videos from music, comedy, dance, sports, fashion, and many more categories. This makes it the most effective way for advertisers and brands to reach out to their target audience. Social media has become a great place for businesses to promote their products or services at an affordable cost.
- There are various categories
TikTok users can create content in many different categories, including comedy, music, and dance. They can also create videos of these categories as well as watch other people’s videos created by other users from all around the world. There are millions of videos uploaded each day by a variety of people from different countries who speak different languages and have different cultures. This makes it very easy to find someone with similar interests who shares your passion for art or music or whatever else you like doing best.
